When you buy through our links, we may earn money from our affiliate partners. If you’re not happy with its initial placement and want to move it, be careful, because at 70 pounds, it’s a lot heavier than it looks. Lululemon acquires Mirror for $500 million, placing a major bet on the future of digital fitness and creating the power couple of our dreams. Note: The prices above reflect the retailer’s listed price at the time of publication. Forgot your password? Nikki Neuburger. There's even a selection of multi-day programs like the 7-workout Yoga Basics and the 21-workout Train for a Marathon. A leading-edge research firm focused on digital transformation. If you’ve thrown away your gym membership or have been looking for the ultimate at-home workout solution, The Mirror is definitely an investment you should consider. Lululemon (NASDAQ:LULU) has been lagging since the company reported earnings in early June. The trainers were fun and enthusiastic, but some were better than others. Its sleek, minimalist design can fit into any home decor, which means a killer workout is always just steps away. A Warner Media Company. Once Mirror is set up — either mounted on the wall or in its leaner stand — you're able to stream live and on-demand classes using a companion app on either an iOS or Android-compatible device. With the use of a companion app, it streams live and on-demand fitness classes directly onto its reflective surface. The Lululemon brand could sell Mirror's – Echelon is asking courts to decide whether Peloton's patents are even valid, mainly because the idea of an interactive bike is so obvious. Comforts and technology of in-person gyms: While there's plenty of variety in the kind of resistance classes you can take or at-home tools you can incorporate, I did find myself missing the heavy, expensive machines I get to use when I pay admission to an in-person class — i.e. Mirror founder Brynn Putnam, as seen in our Forbes magazine feature on the startup. The workouts are challenging and diverse, but you can get a great workout with at-home equipment like resistance bands and dumbbells and by using something like Youtube or any of the other free virtual workouts currently available. Versatility: For a flat $39/month, you can work out as often as you like in more than 20 different types of workouts. Lululemon acquires Mirror for $500 million, placing a major bet on the future of digital fitness and creating the power couple of our dreams. Some people say they sell their pants for too much, while others swear by them and believe the cost is worth every single penny. Mirror, which sells a home fitness system that displays on a full-length mirror, announced $34 million in new funding on Wednesday. Success! Lululemon has long used in-store yoga classes and running clubs to connect with its customers, and the Mirror acquisition is essentially an extension of that … The Mirror costs $1,495, though eligible buyers can opt to finance it through fixed monthly payments via Affirm, a consumer loan company that partnered with Mirror. Intermediate strength and cardio classes had us drenched in sweat, especially after taking longer classes that lasted 45 minutes, and if we didn’t feel like getting our butt kicked, we loaded a more zen class like yoga or cooled down with stretching. the Pilates Cadillac, the heavy boxing bags, and plush floors. Looks like you can’t access the workouts without owning the mirror :/ 1. Or login and apply with your social networks . It’s accessible with tons of workouts that don’t require equipment, but you can always add resistance bands or weights to make exercises harder and give you even more options. Be respectful, keep it civil and stay on topic. It can display your heart rate and calories burned, along with the target for the class so you know when to kick it up a notch. ... Find real-time motivation and thousands of ways to sweat with MIRROR, from weight training classes to 1:1 personal training sessions. Report Save. The instructors are large on the device’s screen, so you can see their every movement, and they often turn to the side so you can see different angles. Mirror Lululemon is best-known for gym clothes, but the gym isn’t an option in areas hard-hit by the pandemic — so it’s finding a way to foster workouts at home. At first glance, there’s one obvious reason why lululemon purchased Mirror: cross-selling Mirror’s product in the lululemon marketing machine. MIRROR is the original innovator, patented and owned by industry leader lululemon, and founded by a former professional dancer and fitness industry veteran. When looking through the device’s reviews, the Mirror community seems to be pleased. Plus, if Mirror adds telemedicine options or other services into the interface, you may find it provides even more value over time. If you've noted that you have an injury, you'll see a minimized image of the instructor in the lower left-hand corner of the screen suggesting a less intense version of whatever exercise the rest of the class is doing. Lululemon Careers. There are so many levels of customization within The Mirror, it’s easy to find the exercise that’s perfect for you and your time constraints. Mirror aims to mimic the advantages of a brick-and-mortar boutique fitness space in the comfort and immediacy of your home, and it's an interesting home gym solution that's convenient, versatile, and requires a small footprint. Of its topical advantages are ; what we do ; Careers ; Learn more fair case for month! Engaged with a chic aesthetic, it streams live and on-demand fitness classes directly onto its reflective surface away... 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